Raymond James releases data-driven Opportunities application for financial advisors
Application leverages data and analytics to deliver actionable recommendations for client touchpoints
ST. PETERSBURG, Fla. – Raymond James announced the release of Opportunities, an integrated application for financial advisors that leverages informational resources, databases and analytics from across the firm and individual practices to deliver actionable insights for business decision-making.
The application was built through the input and feedback of the firm’s Technology Advisory Council of financial advisors and is designed to proactively identify and predict client needs to foster stronger relationships and overall practice growth, according to Vin Campagnoli, Chief Information Officer.
“This is a multi-year, multi-phase project that will only become more robust with future enhancements,” said Campagnoli. “In this phase, advisors will be notified and prompted to take action on target touchpoints such as important client account milestones, financial planning insights, excess liquidity and even significant or recurring life events.”
Following a pilot period, Opportunities is now available to advisors across the firm. The application seamlessly integrates into the established Advisor Access dashboard for customizable options and parameter filters to meet individual business needs. Based on their settings, advisors can view opportunities at-a-glance across their entire book of business to identify trends or focus on specific relationships or opportunity types.
Target opportunities, prioritized by time-sensitivity and level of impact, will prompt advisors to easily take action across the firm’s tools, including its client relationship manager (CRM) and financial planning software. The dashboard also provides a shared view for teams, allowing for more efficient collaboration with features such as comments and action history.
“As with all our advisor-facing technology applications, Opportunities was developed in close partnership with advisors to ensure a practical application to their business. We have always viewed financial advisors as our clients, and this is one more example of improving efficiencies to give back some of their most valuable resource – time,” said Scott Curtis, Private Client Group President.
About Raymond James Financial, Inc.
Raymond James Financial, Inc. (NYSE: RJF) is a leading diversified financial services company providing private client group, capital markets, asset management, banking and other services to individuals, corporations and municipalities. The company has approximately 8,700 financial advisors. Total client assets are $1.15 trillion. Public since 1983, the firm is listed on the New York Stock Exchange under the symbol RJF. Additional information is available at www.raymondjames.com.