*Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely
Irrationally Yours by Dan Ariely
*Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler and Cass R. Sunstein
*Predictably Irrational: The Hidden Forces That Shape Our Decisions, by Dan Ariely
Switch: When Change is Hard, by Chip & Dan Heath
The Behavior Gap by Carl Richards
The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market by Joseph F. Coughlin
*The Psychology of Money by Morgan Housel
The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis
*The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely
Your Money & Your Brain: How the New Science of Neuroeconomics Can Make You Rich by Jason Zweig
*If I was limited to five favorites, * denotes my favorite, and highly recommended, books on this list. If I was asked to pick one book to recommend, it’s The Psychology of Money by Morgan Housel.
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