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Certified Financial Planner professionals voluntarily undergo a rigorous certification process that includes education, examination, experience and ethical requirements. These standards, known as “the four E’s,” help demonstrate their professionalism as financial advisors. When choosing a financial planner, the CFP® certification provides reassurance that the advisor is competent and adheres to ethical conduct. Only those who meet the requirements can use the CFP® certification marks.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner^™,  CFP Logo Flame Design and  CFP Logo Plaque Design in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

An AIF^® specializes in investment fiduciary standards of care. They are equipped with extensive knowledge in plan distributions, design, implementation and fiduciary issues. AIF^® designees have demonstrated their ability to meet educational, competence and ethical standards to serve clients’ best interests and uphold fiduciary care during financial planning engagements.

The CPWA^® designation offers several benefits for high-net-worth clients. The certification helps endow financial professionals with advanced knowledge in areas such as portfolio management, risk management, asset preservation and legacy planning. Further, the credential equips advisors with the tools and strategies required to address the distinct challenges faced by high-net-worth individuals and families.

RICP^® designees specialize in retirement income planning, offering customized solutions and strategies to help ensure a fulfilling retirement for their clients. Professionals who hold this designation possess the capabilities to help their clients establish a steady retirement income from their savings as well as tailor retirement plans to meet individual needs; while considering factors like Social Security benefits, company retirement benefits and long-term care needs.

ChFEBCs^℠ offer specialized knowledge and personalized support to federal employees seeking guidance on retirement benefits. Those who hold this designation complete extensive training to acquire proficiency in federal employee benefits; and stay up to date on the ever-changing Federal Government Benefits Programs.

The CAP^® designation equips advisors with the knowledge and tools to navigate philanthropic complexities, maximize impact and create meaningful legacies for their clients. Advisors who hold this designation receive specialized education on how to best support their clients’ philanthropic goals. They are equipped with knowledge about tax-efficient strategies, tools and techniques to empower charitable giving.

The MBA provides a comprehensive understanding of business principles – including finance, marketing, operations and strategy. An MBA equips financial advisors with a broad skill set, strategic thinking abilities and valuable long-term connections with industry professionals and specialist; ultimately helping to benefit their clients’ overall financial plan and well-being.