Our Philosophy

We believe that two elements are essential when creating and managing your customized investment portfolio – sound wisdom and dynamic skill.

Following a strategic, hands-on investment planning process, we will work with you to design a portfolio to your unique specifications and then help you navigate your wealth and respond to any changing conditions alongside you.

Our process begins with a discussion – we will ask about your investing experience and learn about your expectations for returns, your needs for cash flow or investment income, as well as your comfort with risk.

Based on what we learn about you and your goals, we will conduct a thorough analysis of your current portfolio holdings and of the current financial markets – the opportunities and the headwinds.

We believe you should learn from experiences and adjust strategies based on that. After the financial crisis of 2008 and 2009, we embraced technical research as an additional feature to help mitigate risk.

Technical research, or relative strength, can group a list of stocks by strength, indicating which stocks might be preferred buys. Having said that, some technically broken stocks become strong buys based on fundamental analysis; so, this is why we regard technical research as a tool only, not a hard rule.

Conventional asset allocation suggests that a portfolio should have an appropriate mix of asset classes. You will find that our focus is on what we believe are strong asset classes or positions, but not all classes.

We feel showing you how we score or grade a portfolio brings a great deal of value to our initial meeting. If we grade our equity portfolio in this way and then do the same for your existing portfolio, it is easy to see whether you are taking more risk than you intended. Often a low technical score of one of your positions might also mean you are missing potential opportunities. Our goal would be to sell the weak part of an incoming account and use those funds to capitalize on potential opportunities.

We want to own companies that analysis suggests have the possibility of growing by 10% a year annualized over 10 years, but our goal is to be positioned for any market upside such as we saw in 2023.

As much as possible, you will have clarity when you work with us; we want you to understand why we make a decision or recommendation. A key to managing your portfolio is your involvement and communication of any significant changes in your life. In terms of communication, you can expect to hear from us by e-mail on an ongoing basis. As markets move for whatever reason, you can expect either our interpretation or a breakdown of data from an economist we trust.

Any opinions are those of the author and not necessarily those of Raymond James. The foregoing information is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. All opinions are as of this date and are subject to change without notice. Investing involves risk and you may incur a profit or loss regardless of strategy selected, including asset allocation and diversification. Past performance is not a guarantee of future results. Strategies that invest primarily in securities of companies in one industry, asset class, or sector are subject to greater price fluctuations and volatility than strategies that invest in a more broadly diversified strategies.

In a fee-based account, clients pay a quarterly fee, based on the level of assets in the account, for the services of a financial advisor as part of an advisory relationship. In deciding to pay a fee rather than commissions, clients should understand that the fee may be higher than a commission alternative during periods of lower trading. Advisory fees are in addition to the internal expenses charged by mutual funds and other investment company securities. To the extent that clients intend to hold these securities, the internal expenses should be included when evaluating the costs of a fee-based account. Clients should periodically re-evaluate whether the use of an asset-based fee continues to be appropriate in servicing their needs. A list of additional considerations, as well as the fee schedule, is available in the firm’s Form ADV Part II as well as the client agreement.