How Logan + Reed came to be
After over 35 years in the financial services industry, branding his own financial practice and serving numerous clients, Whitney Logan began looking toward the future.
Whitney and Michael Reed initially met through a mutual colleague in 2012 and began to discuss what it would look like for Michael to transition from another firm. Almost immediately, the transition began.
Whitney and Michael have had the tremendous privilege of experiencing growth over the last 12 years. Whitney has always brought a stillness to the firm, while Michael’s vigor and “won’t quit” attitude keeps pushing the firm to ever evolve.
Our team has grown even stronger over the years with the addition of Devin, Amanda and Whitney’s son, Daniel.
Whitney’s leadership along with his family-first attitude has created a culture that has stood the test of time; Michael’s embrace of this has further strengthened the firm. Both Whitney and Michael believe in taking care of people when they need it most, and it is our belief that this is what makes their partnership strong.
