The Story of Alphabet: A Growth Stock

The average correction of Alphabet (a.k.a, Google) since it came public is –18%. More than 29 times, investors endured declines of more than 10%, with six of those times being greater than –25%. The key takeaway here is losses on paper are normal, even for iconic companies such as Alphabet. Losses only materialize when companies are sold. Our goal is to seek out great companies to own through good times and bad, and embrace the natural declines as potential opportunities along the way.


Past performance is no guarantee of future results. This is not a recommendation to buy a security, and is shown for illustrative purposes only. Source: Yahoo Finance. The period shown is August 2004, through August 2021, since Alphabet became publicly traded. Returns were annualized weekly for the purpose of this illustration.