Our approach is purposely designed to take investor emotion out of the equation. Irrational decision-making is one of the biggest pitfalls investors face, in our opinion. With our approach, the data is what it is, and the numbers aren’t swayed by irrational fears. Diversification and strategic asset allocation do not ensure a profit or protect against a loss. Investing always involves risk and you may incur a profit or loss. No investment strategy can guarantee success.