[Podcast] Business Exit Insights - Lisbeth Barron
In this podcast, Lisbeth Barron, CEO of Barron International Group, discusses preparing businesses for an exit. She emphasizes the importance of thorough preparation before engaging with buyers and highlight three key themes: aligning goals and objectives among stakeholders, understanding the business's strengths and weaknesses, and having strong support for valuing the business. Additionally, Barron stresses the significance of responsive communication during the sale process and the importance of high-quality, customized marketing materials. Finally, she touches on the emotional aspects of selling a business and the need to handle announcements to employees and key relationships carefully.
