Press Release

April 4, 2011

RAYMOND JAMES ANNOUNCES
PUBLIC OFFERING OF SENIOR NOTES

ST. PETERSBURG, Fla. – Raymond James Financial, Inc. (NYSE-RJF) today announced a registered underwritten public offering of its fixed rate senior notes. The net proceeds of the offering are expected to be used for working capital and general corporate purposes. Assuming completion of the transaction, a release will be issued late today disclosing terms.

Citigroup Global Markets Inc. and J.P. Morgan Securities LLC are acting as joint-book running managers for the offering. FBR Capital Markets & Co., Raymond James & Associates, Inc. and Sandler O’Neill & Partners, L.P. are acting as co-managers for the offering. The public offering will be made only by means of a prospectus supplement. Raymond James has filed a registration statement (including a prospectus) with the Securities and Exchange Commission (SEC) for the offering to which this communication relates. You may get these documents for free by visiting EDGAR on the SEC’s website, at www.sec.gov. Alternatively, the issuer, underwriter or any dealer participating in the offering will arrange to send you the relevant prospectus if you request it by contacting Citigroup Global Markets Inc. at 1-877-858-5407 or calling J.P. Morgan Securities LLC collect at 212-834-4533. A copy of the preliminary prospectus supplement may also be obtained at no charge at sec.gov.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

This press release contains statements that do not directly or exclusively relate to historical facts. These types of statements are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to risks, uncertainties and other factors that could cause Raymond James’ actual results to differ materially from expectations. You should read and interpret any forward-looking statements together with the risk factors contained under the caption “Risk Factors” in the prospectus supplement for the offering to which this release relates and the company’s other SEC filings. Any forward-looking statement speaks only as of the date on which that statement is made. Raymond James will not update any forward-looking statement to reflect events or circumstances that occur after the date on which the statement is made.

About Raymond James Financial, Inc.

Raymond James Financial (NYSE-RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities throughout the United States, Canada and overseas

For more information, please contact Steve Hollister at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.

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