Fran Payson has been serving the financial needs of individuals and their families for more than 43 years. She strives to develop long-term relationships with her clients with the objective of understanding their goals and providing viable solutions for every element of the wealth management equation.

As your financial advisor, Fran takes a comprehensive approach to addressing your financial needs. After getting to know you and fully understanding your investment objectives and your tolerance for risk, Fran works closely with you to develop a customized financial plan designed to meet your long-term financial objectives.

Raymond James’ extensive resources include specialists in financial planning, estate and tax planning, wealth accumulation, retirement planning, college funding and more. With the support of the experienced professionals at Raymond James, Fran works diligently to help you develop both your personal financial plan and a detailed investment strategy. Fran’s planning-based approach is designed to help you meet current financial needs while working toward future goals; mitigate tax liabilities and successfully address estate issues; get better control of discretionary expenses; and reach your long-term financial goals.

Originally from New York, Fran graduated summa cum laude, earning a Bachelor of Science in interdisciplinary studies with a focus on business and legal studies. While in New York, she worked for EF Hutton for 10 years on Wall Street, specializing in working with high-net-worth individuals and families. She subsequently left EF Hutton to help the startup Fahnestock Asset Management, an investment advisory firm. Following her move to Florida in 1989, she joined Merrill Lynch and was there for 32 years before leaving to join Raymond James. Fran holds the ChFC®; designation, Chartered Financial Consultant®. Away from the office, Fran enjoys visits with her two grown children, son Michael and daughter Jordan. She also enjoys playing golf and pickleball whenever she can.